The store can eventually help fund hosting, research, outreach, writing, tools, and advocacy work while keeping the mission first.
Merchandise should feel like a serious patient-rights movement, not a gimmick. Designs should use the site’s navy, teal, white, and sparing red accent language.
The store should wait until the public pages are stronger, the brand is stable, and any payment flow can be handled cleanly with a trusted provider such as Stripe or a reputable print-on-demand storefront.
Donations, ads, sponsorships, and merchandise should be transparent and mission-aligned.
